The Importance of Sustainability. The 90% of executives think sustainability is important, only 60% of companies have a sustainability strategy. Often, companies that speak of being sustainable are lacking when it comes to implementation. One of the reasons I believe this is happening is because CEOs and corporate boards are not as engaged as they should be with sustainability strategies.
In Business, Sustainability refers to doing Business without negatively impacting the Environment, Community, or Society as a whole. Sustainability in Business generally addresses two main categories:
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